Imagine… by the end of this post you will know the best kept secret in advertising. You will be able to invest your advertising dollar more effectively and with more confidence. You’ll see positive results, and you will know exactly what it takes to grow your business.

So here goes… This is the recipe for successful advertising:

1. Measurement - This is the Science of advertising. You plan and make tweaks to your Ad Campaign based on thoughtful insights into your market. You explore and target who your potential customers are. You purchase your Media Advertising (Radio, Print, TV, Online etc.) based on Reach, Frequency and Audience type. You put a series of goals in place for along the way that are easy to track. You re-visit this entire process on a regular basis and make adjustments as needed.

2. Creativity - This is the Art of advertising. The most successful advertisers are often the most creative, meaning they’re willing to take creative risks, be different, and make mistakes. You pour energy into creating a message that is clear, concise, and compelling. You value your messages’ ability to cut through an ocean of noise and tired old advertising clich├ęs.

3. Time - This is the last ingredient and perhaps the hardest to include. Time is the water that makes growth possible. Are you patient enough to see beyond the first few months of your advertising? Do you treat your advertising efforts like a sprint, or a marathon? The first few months of a new advertising campaign are when most people pull the plug and stop, never realizing how close they came to success. This is why discipline and realistic expectations are so important; we live in a world that increasingly caters to our desire for instant gratification, but if you want real, sustainable growth for your business, you have to be patient.


That’s the big secret. Now what will you do with it?

By the way, if you know some different formulas for success I would love to hear them; please click on ‘Comments’ below if you feel like sharing.